{
  "schema_version": "semanticrisk.sample-report.v1",
  "fictional": true,
  "disclaimer": "Demonstration only. Every company, domain, observation and result in this file is synthetic. No AI provider was queried and no real organisation was assessed.",
  "report": {
    "title": "Unified Report — Fictional Example",
    "report_id": "SAMPLE-2026-09",
    "generated_at": "2026-09-25T12:00:00Z",
    "subject": {
      "name": "Northstar Analytics",
      "domain": "northstar-analytics.example"
    },
    "plan": "Compare & Monitor",
    "cycle": {
      "number": 2,
      "methodology": "Buyer Visibility Matrix v1 — illustrative",
      "compatible_with_previous": true
    },
    "comparison_set": [
      {
        "name": "Northstar Analytics",
        "domain": "northstar-analytics.example"
      },
      {
        "name": "Beacon Metrics",
        "domain": "beacon-metrics.example"
      },
      {
        "name": "Orbit Signal",
        "domain": "orbit-signal.example"
      }
    ]
  },
  "executive_summary": {
    "state": "Action required",
    "statement": "The fictional company is technically reachable and is interpreted accurately when named, but it appears in only 9 of 40 neutral buyer-question observations. A competitor appears more often and owns most third-party citations.",
    "decision": "Strengthen public evidence for the two buyer tasks where Northstar is absent, then repeat the same compatible matrix before claiming improvement."
  },
  "access_readiness": [
    {
      "check": "Homepage reachable",
      "status": "pass",
      "evidence": "Synthetic HTTP 200 observation"
    },
    {
      "check": "robots.txt",
      "status": "pass",
      "evidence": "Synthetic policy permits evaluated crawlers"
    },
    {
      "check": "sitemap.xml",
      "status": "warning",
      "evidence": "Synthetic sitemap omits three product-support pages"
    },
    {
      "check": "llms.txt",
      "status": "observed",
      "evidence": "Present; use by downstream providers is not claimed"
    },
    {
      "check": "structured organisation identity",
      "status": "warning",
      "evidence": "Organisation schema lacks sameAs and product relationships"
    }
  ],
  "buyer_visibility": {
    "completed_observations": 40,
    "target_mentions": 9,
    "target_visibility_rate": 0.225,
    "owned_domain_citations": 3,
    "alternatives": [
      {
        "name": "Beacon Metrics",
        "mentions": 14
      },
      {
        "name": "Orbit Signal",
        "mentions": 6
      }
    ],
    "interpretation": "This is controlled observation coverage, not consumer-chat market share.",
    "question_count": 40,
    "illustrative_provider_lanes": 1,
    "repetitions": 1,
    "observation_boundary": "Compact synthetic demonstration. Live totals equal questions × provider lanes × repetitions; 40 questions across two lanes produce 80 observations."
  },
  "interpretation_assessment": {
    "claims_reviewed": 8,
    "supported": 5,
    "partially_supported": 2,
    "contradicted": 1,
    "not_assessed": 0,
    "material_gap": "The evaluated answer describes Northstar as enterprise-only, while the synthetic current pricing page includes a self-service plan.",
    "boundary": "Unsupported does not automatically mean false or hallucinated."
  },
  "change_since_compatible_cycle": [
    {
      "measure": "Target mentions",
      "previous": "4 of 40",
      "current": "9 of 40",
      "change": "+5 observations"
    },
    {
      "measure": "Owned-domain citations",
      "previous": "1",
      "current": "3",
      "change": "+2 citations"
    },
    {
      "measure": "Supported claims",
      "previous": "4 of 8",
      "current": "5 of 8",
      "change": "+1 supported claim"
    }
  ],
  "causality_boundary": "These changes are measured associations between two compatible synthetic cycles. The report does not claim that a website edit caused them.",
  "priorities": [
    {
      "rank": 1,
      "action": "Publish one evidence-led page for the missing procurement buyer task.",
      "why": "Northstar was absent in 8 of 8 synthetic procurement-oriented observations.",
      "verify": "Repeat the same eight questions in the next compatible cycle."
    },
    {
      "rank": 2,
      "action": "Correct the enterprise-only ambiguity across pricing, product and organisation schema.",
      "why": "One material interpretation conflicts with the synthetic current offer.",
      "verify": "Re-run the branded interpretation probe and preserve the answer and sources."
    },
    {
      "rank": 3,
      "action": "Add omitted support pages to the sitemap and monitor discovery.",
      "why": "Three relevant synthetic pages are public but absent from sitemap evidence.",
      "verify": "Confirm sitemap inclusion, crawl retrieval and later citation movement separately."
    }
  ],
  "monitoring_watchlist": [
    "Whether Beacon Metrics continues to dominate procurement-oriented questions.",
    "Whether the enterprise-only description persists after evidence is clarified.",
    "Whether owned-domain citations increase without reducing third-party corroboration."
  ],
  "methodology_boundary": [
    "All values are synthetic and selected only to demonstrate report structure.",
    "A first observation is a baseline; drift requires a later compatible observation.",
    "Technical readiness is not AI visibility.",
    "Presence is not recommendation, and recommendation is not proof of suitability.",
    "Results do not guarantee future model behaviour, ranking, citation or revenue."
  ]
}